In the late 1960s, a young Denny Zager was touring with his band when sore, aching fingers started costing him chords on stage. He went to some of the biggest guitar manufacturers in America asking for help. None of them had an answer. So Denny built his own.
He spent the next two decades modifying thousands of guitars lowering action, reshaping necks, recalculating string spacing teaching students across Nebraska and watching them go from struggling beginners to confident players in a fraction of the usual time.
By 2000, word had spread. Touring artists, beginners, players with hand injuries, and longtime owners of Martin and Gibson guitars were seeking out a Zager. Today, Denny and his son Dennis Jr. still personally set up every guitar that leaves the workshop in Lincoln, Nebraska no assembly line, no outsourcing, just decades of craft passed from one generation to the next.